The challenge was to create a lifestyle, retail product under the name "Essentials." This makeup brand is for the novice, no matter the age. Its pattern is based on the counters of the “E” in the "Essentials'' logo. The product color is always paired with a soft pink, representing youthful skin. The matte blue color creates a lighter silhouette than that of black containers, common in beauty brands, but is still regal and sophisticated. In addition to the make up, there is also a beauty extension for basic facial maintenance.
School: Pratt Institute
Creative Advisor: Audra Nebolini
Year: 2017
