Illustrative branding with facts and unique Earth Day 2018 logo lockup
Subway advertisement mock up of banners
Example reusable merchandise for Earth Day 2018 marketing
The theme of Earth Day 2018 was usage of plastic goods. To celebrate, I created an Illustration, advertising design, and package design for Earth Day awareness.The illustrated campaign focuses on plastic water bottles, grocery bags, and utensils and facts about the waste they cause on Earth. The background colors of the advertisements is closely related to the color of water, where most plastic ends up. The illustrations were applied to products that offer a plastic alternative, such as a reusable water bottle, canvas bag, and reusable to-go container.
School: Pratt Institute
Creative Advisor: Elizabeth Kellog
Year: 2018
