Prince & Spring was Boxed Wholesale's private label brand dedicated to creating essentials that help simplify and elevate everyday. The brand recently shifted their looks from clean crisp white to bright colors and patterns for better shelf recognition. Tall Kitchen and Large Trash bags were the first to be redesigned under this new initiative, with an emphasis that the product has also improved with new "True Flex" stretching technology.
I lead the packaging design and created the "True Flex" badge under guidance of the senior packaging designers. The aligned geometric diamond pattern gives off the product's strength and flexibility, emboldened skewed bold san-serif "True Flex" badge . The bright shelf presence, elegant receding pattern, and appealing rendering helped set a precedent for the future Prince & Spring designs.
Employer: Prince & Spring
Role: Creative Lead, Package Design Intern
Senior Packaging Designer: Vera Atamian
Photography: Maged Samuel
Retouching: Kaitlyn Dunphy
Year: 2018
Photography: Maged Samuel
Retouching: Kaitlyn Dunphy
Year: 2018
